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  • What is the point of a copywriter? Posted: 28th September 2016 at 02.23 PM

    Many people write these days. Content is a massive thing. So why pay a professional copywriter to create the words for your marketing programmes? Here are five reasons why they can bring real value to your business. They don’t work for you. Well, not all the time anyway, if they are with an agency or […]

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  • Storytelling helps marketing but must it be truthful? Posted: 20th July 2016 at 09.09 AM

    We’re currently seeing Tesco being berated by the National Union of Farmers for using the names of imaginary farms on some of their products. Why? Because a consumer survey found that many people thought the name suggested that the produce was sourced in the UK, but actually Tesco buys in from other countries too. It […]

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Recent Comments
  • Kathy Lawrence Posted: 3rd July 2013 at 09.29 AM You're right Anneve, it's tough to find something else to say of you're just going for a single word. Passionate is easier is easier to avoid I think. I wouldn't describe myself as passionate about copywriting, for example, but I'm pretty good at it, and I'm fascinated by some of the subjects that I cover, such as ways to help people enjoy their later years. Inspirational? Well, there are alternatives in the thesaurus. But what I would really like to see is a richer explanation of what people do that earns them these descriptions., rather than just plonking the word in and expecting readers/listeners to get it. Does that make sense?

    Posted in response to "About those words passionate and inspirational"

  • Anneve Hutchinson Posted: 24th June 2013 at 10.34 AM Great article Kathy. They're really tricky words aren't they because as you say, they are so overused, but I really struggle to come up with equally powerful alternatives! Are there any that you prefer to use that you can recommend in their place? Thanks!

    Posted in response to "About those words passionate and inspirational"

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